Having said that, here is how he breaks down the launch sequence:
1. Pre-Launch: Lasts between 7-21 days, depending on your plan
2. Launch: Lasts 1-7 days, depending on what you do
3. Post-Launch: Indefinite
Showing posts with label creating a brand. Show all posts
Showing posts with label creating a brand. Show all posts
Friday, September 19, 2014
Day 12: Preparing to Launch
The one thing I know for a fact I have got to nail down before I can make any real progress forward in my business is to secure our hosting. I cannot have this monthly uncertainty of whether or not my clients are going to be able to reach me. It's not good for business. It speaks volumes - and what it says is that I am unreliable and unlikely to be there if they need me. That has to change. There are many things in my life that will have to change, but this is one key element of that.
Having said that, here is how he breaks down the launch sequence:
1. Pre-Launch: Lasts between 7-21 days, depending on your plan
2. Launch: Lasts 1-7 days, depending on what you do
3. Post-Launch: Indefinite
Having said that, here is how he breaks down the launch sequence:
1. Pre-Launch: Lasts between 7-21 days, depending on your plan
2. Launch: Lasts 1-7 days, depending on what you do
3. Post-Launch: Indefinite
Wednesday, September 17, 2014
Day 10: Focusing on the Sales Cycle
Today, the book is having me focus on the sales cycle. What am I going to do to attract customers to me and to then get them to the point where they are ready to buy from me? The mistake we made with our last business was that we didn't do this. We didn't know we were supposed to do it. I cringe when I think about just how much we didn't know.
Stage 1: Drawing her to the website
Cammy's interest is in starting a work-from-home business. I want to attract her attention, then, by offering a free download of 10 ways that she can use her book to create a successful business online in exchange for her email address so that I can open up the lines of communication with her.
Stage 2: The special event invitation
Once Cammy has signed up for the free download, I'll send her a special offer to join a free webinar with other prospects that shares my own journey to entrepreneurship as an author and explores the realities of what it takes, what they need to do to make it happen, and the best tools to acquire to help them do it.
Stage 3: The writer's group and the ebook offering
At the end of the webinar, I will give her an invitation to join a totally free online writer's group where they can share ideas, get feedback, and find help staying motivated. If she shows up to the writer's group, I will offer them a free pdf download of the workbook if she purchases The Write Time ebook as a way of helping her to find the time she needs to write at the end of that.
Stage 4: The free consultation
If she takes advantage of The Write Time ebook offer, I will offer her a free consultation. The consultation allows me to assess her writing readiness - her commitment to writing a book, whether or not I am the right fit for her goals, and then I can either help her find an idea or clarify which idea she wishes to work on if there are multiple ideas.Stage 5: The retreat/class/book offering
If she takes advantage of the free consultation, and I feel it is appropriate, I will offer her a chance to join a 5 day writer's retreat where we will finish the book over 40 hours. If that isn't an option, I will offer an online class that will take place over 40 days. If that isn't an option, I will direct them to the book on how to write a book in 40 days.
Thursday, September 11, 2014
Day 4: Personal Branding Part 2
Why do we write? What is it that a writer hopes to gain out of writing? It certainly isn't the money. That's not likely to come soon, if it ever comes at all. It certainly isn't the fame. The reality is that most of us will have our books read by maybe 100 people at the most over the course of our lifetime. It certainly isn't encouragement. We meet so many people who tear us down, tell us we can't, face us with the facts and data that seem to suggest our failure. Yet, in spite of all this, we plug along and we continue to write. Why? What is the compelling force that drives us to put pen to paper or fingers to keyboard and write in spite of the evidence against us?
I have yet to meet anyone who was good at writing for whom this next statement was not true: books changed our lives. They were our safe place, our refuge, our teachers and guides in an often confusing world. They changed our lives in fundamental ways. I think this urge to write comes from this belief that if books changed our lives, maybe by writing our own book we, too, can make a difference. We can change things for the better in our world. We can add our voices to the dialogue and make ourselves heard above the noise.
Why do I want to help other writers? What about that appeals to me? I think we all have gifts, things that we were born in this life to do. I know I was born to teach people how much God loves them. Writing is one of the ways that I do that, but more importantly by reaching out to the writers around me I can influence the influencers as they say in marketing. I can multiply the potential for impact by impacting those who are going to make a difference. I have a gift for teaching, and a gift for writing, and by helping other writers I combine those two gifts. This is why I want to do what I do - to help writers change the world by changing the hearts of the people who live in it.
I think when you are feeling down and discouraged as a writer and you're facing writer's block that seems like it might as well be Mount Everest for all your hopes of getting past it, or you've struggled and struggled to put into words the idea for a book that you know you have inside of you to no avail, you can start to forget why you write. You can lose sight of the fact that your writing has the power to make a positive difference in the world, and you may not realize that the world really does need you to make that difference. It's a difference that only you can make, too. Nobody else has your words, nobody else has your message. Nobody else has lived the experiences that you have lived.
That's why writers need someone like me. Not to put words in their mouth or tell them things they already know, but to help remind them of their message and how important it is that they share it. If they don't know their message, I can help them find it. If they know it and are having trouble putting it into words, I can help them figure out how to say what needs to be said because that's what I'm good at doing. That's what I was born to do.
Here's a summary of who I help and what I do: I help writers change the world for the better by changing lives. I'm the one to call when you're ready to write the world a better place. There it is. That's my tagline: Call me when you're ready to write the world a better place.
I have yet to meet anyone who was good at writing for whom this next statement was not true: books changed our lives. They were our safe place, our refuge, our teachers and guides in an often confusing world. They changed our lives in fundamental ways. I think this urge to write comes from this belief that if books changed our lives, maybe by writing our own book we, too, can make a difference. We can change things for the better in our world. We can add our voices to the dialogue and make ourselves heard above the noise.
Why do I want to help other writers? What about that appeals to me? I think we all have gifts, things that we were born in this life to do. I know I was born to teach people how much God loves them. Writing is one of the ways that I do that, but more importantly by reaching out to the writers around me I can influence the influencers as they say in marketing. I can multiply the potential for impact by impacting those who are going to make a difference. I have a gift for teaching, and a gift for writing, and by helping other writers I combine those two gifts. This is why I want to do what I do - to help writers change the world by changing the hearts of the people who live in it.
I think when you are feeling down and discouraged as a writer and you're facing writer's block that seems like it might as well be Mount Everest for all your hopes of getting past it, or you've struggled and struggled to put into words the idea for a book that you know you have inside of you to no avail, you can start to forget why you write. You can lose sight of the fact that your writing has the power to make a positive difference in the world, and you may not realize that the world really does need you to make that difference. It's a difference that only you can make, too. Nobody else has your words, nobody else has your message. Nobody else has lived the experiences that you have lived.
That's why writers need someone like me. Not to put words in their mouth or tell them things they already know, but to help remind them of their message and how important it is that they share it. If they don't know their message, I can help them find it. If they know it and are having trouble putting it into words, I can help them figure out how to say what needs to be said because that's what I'm good at doing. That's what I was born to do.
Here's a summary of who I help and what I do: I help writers change the world for the better by changing lives. I'm the one to call when you're ready to write the world a better place. There it is. That's my tagline: Call me when you're ready to write the world a better place.
Wednesday, September 10, 2014
Day 3: Personal Branding
Today with Book Yourself Solid I'm working on Chapter 3: Personal Branding. It starts out by exploring personal failures - moments when you've sold out or compromised your integrity or settled for less.
1.3.1 Ways in which you've sold out, settled for less, or compromised your integrity
- Ghost blogging. I liked getting paid for writing, but I got no credit for doing it and it wasn't something I did because I wanted to do it but because I was desperate for the money.
- Painting the "who cut one" tree scape. It made me sad to do it.
- Installing wordpress templates on a site when you know your site design is better but they want to look like everyone else. Makes me feel drained by the effort and totally useless.
1.3.2. Times when you've felt alive and vibrant - fully self-expressed
- Designing the covers for the writers I have helped
- Discussing book concepts and seeing them help the writers I know
- Coming up with book ideas
- Writing my own books
I don't want to ghost write. If I am going to help, I want them to develop their ideas themselves. I don't mind collaborating on a work, but I don't want to have a portfolio of work I can't show anyone else.
1.3.6. Write down one of your most important intentions as it relates to your business
- I intend to book myself solid (hey, I'm borrowing from the author, but it's true for me)
1.3.7. Potential conflicting Intentions for the Intention you Identified
- If I book myself solid, when will I have time to write my own books?
- If I book myself solid, will I be able to live up to the promises I've made?
1.3.8. Answer the following questions: How are you unique? What three things make you memorable? What are special talents you have been good at since you were a kid? What do people always complement you on? What do you love or never grow tired of talking about in your personal life? What do you want to say that you would never grow tired of talking about when asked about your work?
- How am I unique? In the words of a friend of mine - "uniquely creative" - I literally just bust at the seams with creativity on all fronts
- What makes me memorable? Strong convictions, willingness to help, fun-loving nature
- What are my special talents? Inventing good stories, teaching, analyzing, singing
- Things people always compliment me on? People are always complementing me on my singing, on my ability to write and to tell stories
- What do I love and never grow tired of talking about in my personal life? I never get tired of talking about love (God is love!) and about human relationships.
- When asked about my work, I never get tired of talking about how what I do impacts lives for the better by helping people understand and find important truths about relationships
Okay, so what I do is that I help writers find and share their unique message with the world. I do it because I want to make the world a better place, and I believe that writing does just that. Refining it. I do this work because I want to teach people how much God loves them. I'm making the world a better place by helping people find their unique love messages and sharing those with the world.
Love messages. Love letters. The knowledge that inside of you is a unique love letter from God to the world, and it is your job to deliver that message because you, as a writer, were born to do just that.
Making the world a better place by helping writers find and deliver their unique love letters to the world. I help writers find and deliver their unique love letters to the world because the world can always use more love. Mmmm...going to have to spend some time thinking about the tagline. That'll probably be a post for tomorrow.
1.3.1 Ways in which you've sold out, settled for less, or compromised your integrity
- Ghost blogging. I liked getting paid for writing, but I got no credit for doing it and it wasn't something I did because I wanted to do it but because I was desperate for the money.
- Painting the "who cut one" tree scape. It made me sad to do it.
- Installing wordpress templates on a site when you know your site design is better but they want to look like everyone else. Makes me feel drained by the effort and totally useless.
1.3.2. Times when you've felt alive and vibrant - fully self-expressed
- Designing the covers for the writers I have helped
- Discussing book concepts and seeing them help the writers I know
- Coming up with book ideas
- Writing my own books
I don't want to ghost write. If I am going to help, I want them to develop their ideas themselves. I don't mind collaborating on a work, but I don't want to have a portfolio of work I can't show anyone else.
1.3.6. Write down one of your most important intentions as it relates to your business
- I intend to book myself solid (hey, I'm borrowing from the author, but it's true for me)
1.3.7. Potential conflicting Intentions for the Intention you Identified
- If I book myself solid, when will I have time to write my own books?
- If I book myself solid, will I be able to live up to the promises I've made?
1.3.8. Answer the following questions: How are you unique? What three things make you memorable? What are special talents you have been good at since you were a kid? What do people always complement you on? What do you love or never grow tired of talking about in your personal life? What do you want to say that you would never grow tired of talking about when asked about your work?
- How am I unique? In the words of a friend of mine - "uniquely creative" - I literally just bust at the seams with creativity on all fronts
- What makes me memorable? Strong convictions, willingness to help, fun-loving nature
- What are my special talents? Inventing good stories, teaching, analyzing, singing
- Things people always compliment me on? People are always complementing me on my singing, on my ability to write and to tell stories
- What do I love and never grow tired of talking about in my personal life? I never get tired of talking about love (God is love!) and about human relationships.
- When asked about my work, I never get tired of talking about how what I do impacts lives for the better by helping people understand and find important truths about relationships
Okay, so what I do is that I help writers find and share their unique message with the world. I do it because I want to make the world a better place, and I believe that writing does just that. Refining it. I do this work because I want to teach people how much God loves them. I'm making the world a better place by helping people find their unique love messages and sharing those with the world.
Love messages. Love letters. The knowledge that inside of you is a unique love letter from God to the world, and it is your job to deliver that message because you, as a writer, were born to do just that.
Making the world a better place by helping writers find and deliver their unique love letters to the world. I help writers find and deliver their unique love letters to the world because the world can always use more love. Mmmm...going to have to spend some time thinking about the tagline. That'll probably be a post for tomorrow.
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