Day 10: Focusing on the Sales Cycle

Today, the book is having me focus on the sales cycle. What am I going to do to attract customers to me and to then get them to the point where they are ready to buy from me? The mistake we made with our last business was that we didn't do this. We didn't know we were supposed to do it. I cringe when I think about just how much we didn't know.

Stage 1: Drawing her to the website

Cammy's interest is in starting a work-from-home business. I want to attract her attention, then, by offering a free download of 10 ways that she can use her book to create a successful business online in exchange for her email address so that I can open up the lines of communication with her.

Stage 2: The special event invitation

Once Cammy has signed up for the free download, I'll send her a special offer to join a free webinar with other prospects that shares my own journey to entrepreneurship as an author and explores the realities of what it takes, what they need to do to make it happen, and the best tools to acquire to help them do it. 

Stage 3: The writer's group and the ebook offering

At the end of the webinar, I will give her an invitation to join a totally free online writer's group where they can share ideas, get feedback, and find help staying motivated. If she shows up to the writer's group, I will offer them a free pdf download of the workbook if she purchases The Write Time ebook as a way of helping her to find the time she needs to write at the end of that.

Stage 4: The free consultation

If she takes advantage of The Write Time ebook offer, I will offer her a free consultation.  The consultation allows me to assess her writing readiness - her commitment to writing a book, whether or not I am the right fit for her goals, and then I can either help her find an idea or clarify which idea she wishes to work on if there are multiple ideas.

Stage 5: The retreat/class/book offering

If she takes advantage of the free consultation, and I feel it is appropriate, I will offer her a chance to join a 5 day writer's retreat where we will finish the book over 40 hours. If that isn't an option, I will offer an online class that will take place over 40 days. If that isn't an option, I will direct them to the book on how to write a book in 40 days.